about Baz

I write books and create products for writers and other creatives who find themselves trapped in mundane corporate jobs; I teach them how to identify and pursue their most meaningful work and create a thriving minimalist business around it.
Baz, Founder of MBA

Baz, Founder of MBA

My Most Meaningful work

A few years ago I coined 'most meaningful work' (MMW) after writing a book originally titled, Stop Doing Stupid Work. After revising it, it's now called Your Most Meaningful Work: What It Is, Why It Matters, and How To Find It (it's free for subscribers).

The concept is simple: we all are called to a deeper, more meaningful work. It's the work that your very DNA codes you to do better than anything else.

For me, it's writing and teaching. For you, it could be something different.

My position is that unless you identify and pursue your MMW, you will never achieve True Independence or as Abraham Maslow called it, self-actualization.

Baz-ology - It's the delicate science behind the personality that brings you Minimalist Business Academy. 

OK, that's just a fancy way of saying it's about me. But since you asked... I'll gladly comply and give you a look at the Baz behind the curtain.

If you were to poll my friends on Facebook and Twitter, and ask what three words describe me....they'd probably come back with...

  • Coffee Addict
  • Motorcycle Maniac
  • Writin' Fool
  • Inked Zen Dude

OK, admittedly that's four...but hey, extra value, right? 

Coffee? Why, yes please!


The elixir of the gods....the salvation of my addicted soul....where do I tell the story of how great a love can be?

Seriously, I'm not exaggerating. Coffee is to Baz as water is to fish, the sky is to birdkind, Twitter is to Donald Trump.

The latter simply cannot exist without the former.

My favorite place to get coffee is the Santa Cruz Coffee Roasting on Pacific Avenue in Santa Cruz, California. In fact, I wrote nearly all of my first book, Becoming Irresistible in their Aptos location which, at the time, was a quick 5 minute ride from my beach home.


My 2000 BMW R1150GS at Vance AFB in Oklahoma
My 2000 BMW R1150GS at Vance AFB in Oklahoma

I first learned to ride a motorcycle when I was 14 and I've been riding ever since. I rode on the famed Bonneville Salt Flats in Utah during the AMA Speed Week at age 15 and met many legends including Craig Breedlove, one-time land speed record holder, who tested out a new rocket-powered car.

More recently I rode across the U.S. (and back) with my son, Benjamin in June of 2016. We rode east from San Jose, CA to Anderson, SC in 6 days. We visited The Grand Canyon in Arizona, my daughter in Oklahoma, and battled the ferocious cross-winds in the Great Plains. Both BMWs performed with grace and power - the perfect combination.

We were rewarded with excellent roads and calm weather in Tennessee, Georgia, and South Carolina. I then rode back to California alone, taking two weeks and a much more leisurely pace.



It's so secret that I'm a writer. I've written a collection of books, 5 since leaving my corporate gig in 2013, and have done some consulting as a technical writer (which is actually kind of boring).

That's me on the left.
That's me on the left.

Right up there with coffee, writing is my other must-have. If I don't have a Pilot G-2 gel pen in my pocket or my MacBook in my bag, then you've come across an imposter...possibly my son, Jay who looks just like me.

Combined, writing and teaching comprise my most meaningful work. I taught at the university level for a number of years and loved it. I've been writing professionally for over 15 years and it's something I do every day in some form. I either write using my MacBook or in my Moleskine notebook with my aforementioned Pilot G-2.

Tattoos, really?



The Dharma sleeve project

The Dharma sleeve project

I got my first ink at the tender age of 55. Yes, that's right...I wanted to be really sure about what I wanted so I waited until I was nearly dead.

I have other tattoos as well. In fact my right arm is nearly a complete sleeve that I call the Dharma Sleeve Project. It's devoted to images having to do with my Buddhist practice.

My first and second tattoos

My first and second tattoos

My left arm has other images, two of which have to do with my journey to the UK in 1976.

My other ink is a unique hand-poke style done by Cody Goodlemmon in Denver, CO.  I've known Cody since he was a kid and he gave me this outstanding reminder of my Santa Cruz home in January 2016 when I was traveling across the country via trains and planes. 

It's a cool reminder that no matter how far I venture from home, I can carry it with me all the time. 

This one reminds me of my home in Santa Cruz, CA 

This one reminds me of my home in Santa Cruz, CA 

Note on Tattoos:

I grew up being taught that tattoos were only for bikers and hoodlums. Yay, I'm already a biker...but a hoodlum, NOT.

My youngest son actually taught me a lesson about judging others based on externals and how unfair it is.

For his 18th birthday, he wanted a tattoo and I agreed after months of coaxing from him.  It perfectly expressed who he is, and that's the best part of getting inked.

Each tattoo is highly personal and there is always a story behind them. 

So, just in case, you might have a slight case of ink-o-phobia (the unnatural fear of those with ink), the next time you see someone with an interesting tattoo, ask them about it.

You'll see them come alive and share a cool story with you.

You might even make a friend.  8-) 

I've never had biceps, so now I'm showing them off :-)

I've never had biceps, so now I'm showing them off :-)